These days, we think of Snoop lounging in a fancy kitchen with Martha Stewart. He’s an endorsement giant, for everything from Corona to G-Star RAW to Doritos. It’s the moves Snoop makes outside of music that cause us to take him for granted. But as a musical artist, he’s too often overlooked. So Snoop’s been doing this, at the highest levels, for three decades. His first record ever, “Deep Cover” with Dr. Snoop has recorded a reggae album (2012’s Reincarnated) and a gospel one (2018’s Bible of Love). He constantly challenges and reinvents himself. And after that? Let’s face it, it’s hard to keep track of all the Dogg’s moves. In truth, a lot of the heat off 2004’s culture-shifting “Drop It Like It’s Hot” comes from both Snoop’s and Phar.’s emergence as true solo artists and front-facing creatives.
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He crip-walked into the 2000s empowered, and ascended to even greater heights, on his own terms.Ī series of star-studded collaborations with the Neptunes featured Snoop at the height of his poetic superpowers. Not only did that label switch give birth to C-Murder’s “Down for My N’s” (a 1999 Southern rap classic and big middle finger from Snoop to his former boss), but Master P gave Snoop a Ph.D. Many of us thought Snoop could get killed by a California crew for jumping to Louisiana. Unheard of, in those dangerous hip-hop times. It was like LeBron James leaving the Cavaliers for the Miami Heat. He stood up to Suge Knight and left Death Row Records for Master P’s No Limit Records in 1998. beat a first-degree murder charge in 1996. Since the announcement, Suge Jacob Knight, the son of Suge Knight, shared his blessings on Uncle Snoop’s acquisition.Snoop’s not an OG in the slang-term way. MNRK has been honored to oversee this legendary brand over the last decade and enjoyed introducing it to millions of new fans in 2021 through our award-winning 30th anniversary marketing campaign.” Meanwhile, MNRK Music Group’s, President & CEO Chris Taylor praises, “Snoop is clearly the executive to take Death Row into its next 30 years. We wish him success in the years ahead as the brand moves forward under his leadership and vision.” We are excited to put the Death Row Records brand back in the hands of a legend like Snoop Dogg. Senior Managing Director at Blackstone, David Kestnbaum added, “We at Blackstone are strong supporters of the artist and creator community in our entertainment investments. I’m looking forward to building the next chapter of Death Row Records.” I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. This is an extremely meaningful moment for me. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value.”, said Snoop, who just last year released his last album, Algorithm and appointed Def Jam’s new executive creative/strategic consultant. The album features guests DJ Battlecat, Hit-Boy, The Game, Nas, DaBaby, and more. Blige, and Kendrick Lamar on February 13 and his upcoming album, B.O.D.R. Snoop Dogg’s new ownership deal arrives ahead of his Super Bowl LVI halftime performance with Dr.
Dre’s 1992 solo debut, The Chronic, Snoop Dogg’s breakout solo debut, Doggystyle the following year, and the late Tupac Shakur’s Death Row debut All Eyez On Me as well as his first posthumous release The Don Killuminati: The 7 Day Theory, both released in 1996. In the early ’90s, Death Row Records produced some of hip hop’s most iconic music including Dr. Dre, Snoop Dogg, Tupac Shakur, The D.O.C., Nate Dogg, Warren G, Daz Dillinger, Kurupt, Michel’le and others.
The Row became one of the most dominant and controversial record labels in music history with artists Dr. The terms of the transaction were not disclosed, however, Variety reports that the deal is the first part of a transaction that is expected to see the 50-year-old rapper also acquiring some of the label’s music rights including his own and other artists.ĭeath Row Records was founded in 1992 by Suge Knight and Dick Griffey along with rappers/producer Dr. The label was formerly owned by MNRK Music Group, which is controlled by private equity funds managed by the investment firm Blackstone, who announced the news on Wednesday (Feb. Snoop Dogg has acquired the legendary and former music label Death Row Records.
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